There is a world of Airfryer fans on different social media platforms. Some are new to Airfryer and seek inspiration and guidance. Others are passionate experts eager to share their knowledge. Philips wanted to bring these people together, facilitate ideas and connections in one official Airfryer platform.

NutriU is a platform for consumer engagement, through which Philips can increase
product referrals, gather consumer data & insights to improve Philips services and
products, and gain revenue through appliances and accessories sales.

As the lead interaction designer, I was working closely with product and marketing, understanding business goals and finding a perfect fir with consumer's needs, defining northstar concept, product roadmaps and finally coordinating the design work deliveries to software development.

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Role: UX lead
Year: 2016-2018
Company: Philips Kitchen Appliances